Guthrie Inns by Brandon Land

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CLIENT

A series of small, restored Victorian hotels in Guthrie, Oklahoma.

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BRIEF

A logo that would communicate the aesthetic of the interior and exterior architecture of their hotels. The mark needed to be iconic and modernly Victorian in sensibility. 

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APPROACH

Guthrie was the first capital of Oklahoma and boasts one of the largest concentrations of Victorian architecture in the state, but over the years it has fallen into disrepair. Guthrie Inns is working hard to restore many of the old buildings to their former glory. In this logo I wanted to symbolize the restoration of the city, to communicate that light is being restored to the old buildings without the loss of their nostalgic aesthetic.

Brandon is a strong illustrator who explores shapes, intersections, and interactions of letterforms in almost all of his work. He is a prolific sketcher, and his notebooks are fascinating to look through during critique. His ability to smoothly and powerfully combine image and letterforms is showcased in this logo. In doing so Brandon was able to create a strong modern symbol that still pays homage to Guthrie’s Victorian past. — Amy M. Johnson, director of Clocktower Studio at The University of Central Oklahoma