CLIENT
A small outdoor concert venue where musicians play on the front porch of an old barnwood shack.
BRIEF
The client has a tiny budget for promoting their concerts, so we decided that word-of-mouth was going to be the primary driver of publicity. Therefore it required a logo that could be easily reproduced on promotional products (t‑shirts, beer koozies, stickers, etc.) And, most importantly, the logo needed to be cool enough that people would actually want to purchase the products and display them proudly. In terms of style, the aesthetic of the mark hints at the Folk and Texas-country music played at the Domino Hall.
APPROACH
The concept of the logo is a forced visual connection of a wooden shack and a domino, which describes both the concert venue and alludes to its name. It is hand drawn and textured to have an imperfect, folk-art quality.
