CLIENT
A hospitality management company that operates and develops hotels in Romania. Their expertise lies in the development of independent hotels and other tourism-related businesses (restaurant, timeshare, leisure industries). The company’s current portfolio includes properties located throughout the Romanian seaside on the Black Sea coast with multiple new locations in development.
BRIEF
Branding for Kids Club, a new amenity offered by CoHotels for parents seeking downtime on vacation, aimed at children 5 – 12 years old, that includes kid programs and childcare options, sports and crafts classes and lots of activities and dedicated spaces. A new identity, brand guidelines, product brochures, and signage needed to be created.
APPROACH
We created a playful image that suggested the main focus of the club, beach games and activities. With a friendlier and expressive identity, Kids Club brand is meant to support CoHotels’ intention to expand in the family-friendly accommodations segment after it has built a great reputation in the professional accommodations segment. This new brand was meant to be direct and honest, to send out warm, open and trustworthy messages, and to embody all the expectations that the target audience would have from this kind of service.
