Guideline documents are difficult enough to do when there is real content and materials to work from. Students have to conjure up everything from the logo to the applications to the copywriting. The results are typically mired with Lorem Ipsum, poor stock imagery selection, and uninspired layouts. Of the less than a handful guideline documents submitted the two that were selected for inclusion rival — in their design, writing and depth — and even surpass some of the entries in the Professional level. With its perfectly tailored tone of voice and brand personality, the guidelines for Ocean Pacific impressed the judges for its clarity and execution.
