A private company that produces surf-related products such as apparel, swimwear, and accessories. O.P. was the first company to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on the youth scene, sports, music, art, and fashion with beach culture.
To revitalize an ailing brand with a new identity and potential extensions. The goal of this course is to visually and verbally understand identity and branding as it relates to clients’ organizational structures. Students investigate what defines the personality, identity, and substance of these businesses through the creation and execution of brand and identity programs. We were asked to create a brand manual that shows the soul of the brand, potential audiences, possible brand extensions for the brand to expand and, ultimately, regain its popularity.
The Ocean Pacific brand will remain a fun, fashionable, and action-loving brand, but it has evolved another dimension to its identity. The new direction will not just focus on apparel and products but have a social and environmental promise to its customers. The new O.P. is giving back to society and the environment with experiences that focus on environmentally friendly products, sustainable resort and tourism, sports, nature, and marine education as well as organization to protect the surfers and the ocean. It will also offer services like fundraising, beach cleanups, rescue teams, and volunteerism.