CLIENT
Chantal Harb is a graphic designer with a passion for print and Ramy Sader is a multimedia engineer with a passion for digital media solutions.
BRIEF
A casual and creative wedding invitation card.
APPROACH
A wedding invitation card, which reflects the spirit of the event. Both ceremony and reception took place on a Sunday at the beach. Since the wedding was unconventional we needed to find a simple and straightforward way to explain to the guests the location, time and date, weather, and dress code. Guests receive a folded card, an origami letter. To read all the information the card contains, guests have to gradually open the card. We added a timeline, at the bottom of the card, to explain to the guests how the day will unfold. We used vernacular Arabic to emphasize some more that the wedding is a casual one. We adapted the design of the card to a website, ramywchantal.com, where people can check the exact location, confirm their attendance, and submit their shoe sizes (for the flip-flop gift).