CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

1,000 per sheet (x8)

Page Count

Number of Colors

5

Binding

Dimensions

19 × 25

Paper Stock

Cougar, Bright White, 70lb text

Special Techniques


DESIGN CREDITS

Designers

Aaron Moore, Andy Bonner, Nicolette Cornelius, Dave Colson, Kuoting Lian, Neal Shaffer, Caroline Moore


TAGS

, ,


LINKS

orange-element.com
baltimorecolorplate.com

Wrapping Papers for Self-promotion by Orange ElementWrapping Papers for Self-promotion by Orange ElementWrapping Papers for Self-promotion by Orange ElementWrapping Papers for Self-promotion by Orange ElementWrapping Papers for Self-promotion by Orange Element


CLIENT

Orange Ele­ment locat­ed in Bal­ti­more, MD, is a cre­ative brand­ing agency that offers a broad spec­trum of ser­vices, from cam­paigns, and brand strat­e­gy, to print, web, and iden­ti­ty design.


BRIEF

We aimed to cre­ate a cus­tom gift that could be giv­en out to our clients, friends, and fam­i­lies in appre­ci­a­tion of their sup­port over our first ten years.


APPROACH

Our intent was to cre­ate a series of non-denom­i­na­tion­al wrap­ping papers, appro­pri­ate for any occa­sion. Each mem­ber of the Orange Ele­ment team designed his or her own art­work and uni­fied them with a com­mon col­or palette.

PRODUCTION LESSONS

We faced several challenges when printing the eight sheets. First, we had to decide upon an overall order for which the five spot colors would be printed that would accommodate each of the eight sheets’ design requirements without disturbing the intended look of the artwork. Once on press, we encountered some issues with ink densities—due to the laying of several spot colors on top of one another—as well as odd ghosting on the outer edges on two of the sheets. Both issues were fixed by subtly tweaking on press and only held us up for a few hours.

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