NewPage Corporation is a leading producer of printing and specialty papers in North America. NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, and Wisconsin. These mills have an annual production capacity of approximately 3.5 million tons of paper.
Challenge the customer to think differently about their paper choices and selection. Old assumptions are prevalent in the paper industry. Now is the time for a shift. The economy has changed the way we think about paper and printing. In a digital world of communications it shows prints value and relevance.
“Shifters” is a supporting print promotion to the Sterling Premium “Shift Your Thinking” launch that challenged the way we value and select coated paper today. “Shifters” is a view into four companies that each go against the grain, question the status quo, and create a unique path. They’re an example for us all. They’re not afraid of change. They seek it and thrive on it. Through Layar, an augmented reality app for mobile devices, we’ve linked four videos throughout the piece to further enrich the content and promote paper’s relevance.