CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

40,000

Page Count

80 + 6p cover

Number of Colors

8/8

Binding

Perfect bound

Dimensions

6.75 × 8.5

Paper Stock

Sterling Premium, Gloss, Dull, and Matte, 100lb cover and text

Special Techniques

Dull and gloss UV varnishes


DESIGN CREDITS

Designers

Kyle Strace, Chris Froeter

Creative Director

Chris Froeter

Photographer and Videographer

Jeff Sciortino

Writer

Ted Stoik


TAGS

, , , , , ,


LINKS

froeterdesign.com
classic-colour.com
newpagecorp.com

Book for NewPage Corporation by Froeter Design Co.Book for NewPage Corporation by Froeter Design Co.Book for NewPage Corporation by Froeter Design Co.Book for NewPage Corporation by Froeter Design Co.Book for NewPage Corporation by Froeter Design Co.


CLIENT

New­Page Cor­po­ra­tion is a lead­ing pro­duc­er of print­ing and spe­cial­ty papers in North Amer­i­ca. New­Page owns paper mills in Ken­tucky, Maine, Mary­land, Michi­gan, Min­neso­ta, and Wis­con­sin. These mills have an annu­al pro­duc­tion capac­i­ty of approx­i­mate­ly 3.5 mil­lion tons of paper.


BRIEF

Chal­lenge the cus­tomer to think dif­fer­ent­ly about their paper choic­es and selec­tion. Old assump­tions are preva­lent in the paper indus­try. Now is the time for a shift. The econ­o­my has changed the way we think about paper and print­ing. In a dig­i­tal world of com­mu­ni­ca­tions it shows prints val­ue and rel­e­vance.


APPROACH

Shifters” is a sup­port­ing print pro­mo­tion to the Ster­ling Pre­mi­um “Shift Your Think­ing” launch that chal­lenged the way we val­ue and select coat­ed paper today. “Shifters” is a view into four com­pa­nies that each go against the grain, ques­tion the sta­tus quo, and cre­ate a unique path. They’re an exam­ple for us all. They’re not afraid of change. They seek it and thrive on it. Through Layar, an aug­ment­ed real­i­ty app for mobile devices, we’ve linked four videos through­out the piece to fur­ther enrich the con­tent and pro­mote paper’s rel­e­vance.

PRODUCTION LESSONS

The stepped sections proved to be challenging when we got to the lay flat bindery portion of the job. It was a challenge to get the sections to drop completely and align evenly. We were pushing the equipment a bit. Not sure how we would change it going forward aside from altering the design.

Table of Contents