Blue Ridge Foundation helps startups—new businesses with a mission to make a difference—become successful organizations. They provide money, expertise, and office space, helping to transition great ideas into meaningful impact. For 20 years they’ve helped launch socially conscious initiatives.
Recently, their focus has shifted towards technology-centered ideas, and they reached out to us to help them communicate with their new audience.
The client knew that in order to be credible in the tech-startup and social entrepreneurship sphere their brand would need to become more outward-facing and innovative. We needed to negotiate between appealing to a new, youthful, technology-centered audience, while still remaining authentic to the foundation’s history. The three-dimensional cube visualizes Blue Ridge as an incubator space. The logo communicates building blocks, as the client helps new organizations build a solid foundation.