Stationery for Blue Ridge Foundation by Hyperakt

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CLIENT

Blue Ridge Foun­da­tion helps startups—new busi­ness­es with a mis­sion to make a difference—become suc­cess­ful orga­ni­za­tions. They pro­vide mon­ey, exper­tise, and office space, help­ing to tran­si­tion great ideas into mean­ing­ful impact. For 20 years they’ve helped launch social­ly con­scious initiatives.

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BRIEF

Recent­ly, their focus has shift­ed towards tech­nol­o­gy-cen­tered ideas, and they reached out to us to help them com­mu­ni­cate with their new audience.

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APPROACH

The client knew that in order to be cred­i­ble in the tech-start­up and social entre­pre­neur­ship sphere their brand would need to become more out­ward-fac­ing and inno­v­a­tive. We need­ed to nego­ti­ate between appeal­ing to a new, youth­ful, tech­nol­o­gy-cen­tered audi­ence, while still remain­ing authen­tic to the foun­da­tion’s his­to­ry. The three-dimen­sion­al cube visu­al­izes Blue Ridge as an incu­ba­tor space. The logo com­mu­ni­cates build­ing blocks, as the client helps new orga­ni­za­tions build a sol­id foundation.