Publication for Sappi Fine Paper – North America by Studio Hinrichs

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CLIENT

Sap­pi Fine Paper – North Amer­i­ca, known for inno­va­tion and qual­i­ty, is a pre­em­i­nent North Amer­i­can pro­duc­er of coat­ed fine and release papers, as well as dis­solv­ing wood pulp (DWP), and mar­ket kraft pulp head­quar­tered in Boston, MA. It is a sub­sidiary of the glob­al com­pa­ny, Sap­pi Limited.

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BRIEF

Print & shares inde­pen­dent research find­ings about demo­graph­ics, emo­tion­al trig­gers, brows­ing and shop­ping behav­ior, and niche mar­ket­ing to demon­strate the vast pos­si­bil­i­ties of print on paper.

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APPROACH

The direc­tion of Print & high­lights var­i­ous attrib­ut­es of mar­ket­ing cam­paigns to con­vey how the print­ed expe­ri­ence com­pli­ments alter­na­tive media. The find­ings showed that rather than can­ni­bal­ize each oth­er’s audi­ence, print and dig­i­tal work most effec­tive­ly togeth­er. Print and dig­i­tal also join forces in Print & through a series of AR and QR code animations.