Sappi Fine Paper – North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers, as well as dissolving wood pulp (DWP), and market kraft pulp headquartered in Boston, MA. It is a subsidiary of the global company, Sappi Limited.
Print & shares independent research findings about demographics, emotional triggers, browsing and shopping behavior, and niche marketing to demonstrate the vast possibilities of print on paper.
The direction of Print & highlights various attributes of marketing campaigns to convey how the printed experience compliments alternative media. The findings showed that rather than cannibalize each other’s audience, print and digital work most effectively together. Print and digital also join forces in Print & through a series of AR and QR code animations.