CATEGORY

Varnishes

RANK

Salvage


PRODUCTION DETAILS

Quantity

30,000

Page Count

28 + cover + 16 self-cover + 6p short inserts

Number of Colors

CMYK + PMS

Binding

Publication Perfect bound
Mini-book Saddle-stitched

Dimensions

10 × 14 × .125

Paper Stock

Cover Sappi McCoy, Silk, 130lb cover
Interior Sappi McCoy, Silk, 100lb text
Short Sheets Sappi McCoy, Silk, 100lb text
Mini-book Sappi McCoy, Silk, 80lb text

Special Techniques

Soft-touch coating
Flourescent inks
Photochromic inks
Thermography
Touch plates
Gloss UV coatings
Raised UV coatings
Sliver liquid coating
Metallic tinted varnishes
Rubber UV coating
Emboss
Flocking
Leather UV coating
Foil stamp
Reticulating varnish
Satin, gloss, and dull varnishes


DESIGN CREDITS

Art Director

Kit Hinrichs

Designer

Takayo Fredericks

Writer

Delphine Hirasuna

Main Photographer

Terry Heffernan

Secondary Photography

Thinkstock

Stylist

Diane McGauley

Illustrators

Dave A. Stevenson, Takahiro Kurashima, Kevin Sprouls


TAGS

, , , , , , , , , , , , , , , , , , , , , , , ,


LINKS

studio-hinrichs.com
blanchettepress.com
na.sappi.com/home

Publication for Sappi Fine Paper – North America by Studio HinrichsPublication for Sappi Fine Paper – North America by Studio HinrichsPublication for Sappi Fine Paper – North America by Studio HinrichsPublication for Sappi Fine Paper – North America by Studio HinrichsPublication for Sappi Fine Paper – North America by Studio HinrichsPublication for Sappi Fine Paper – North America by Studio HinrichsPublication for Sappi Fine Paper – North America by Studio HinrichsPublication for Sappi Fine Paper – North America by Studio HinrichsPublication for Sappi Fine Paper – North America by Studio Hinrichs


CLIENT

Sap­pi Fine Paper – North Amer­i­ca, known for inno­va­tion and qual­i­ty, is a pre­em­i­nent North Amer­i­can pro­duc­er of coat­ed fine and release papers, as well as dis­solv­ing wood pulp (DWP), and mar­ket kraft pulp head­quar­tered in Boston, MA. It is a sub­sidiary of the glob­al com­pa­ny, Sap­pi Lim­it­ed.


BRIEF

Print & shares inde­pen­dent research find­ings about demo­graph­ics, emo­tion­al trig­gers, brows­ing and shop­ping behav­ior, and niche mar­ket­ing to demon­strate the vast pos­si­bil­i­ties of print on paper.


APPROACH

The direc­tion of Print & high­lights var­i­ous attrib­ut­es of mar­ket­ing cam­paigns to con­vey how the print­ed expe­ri­ence com­pli­ments alter­na­tive media. The find­ings showed that rather than can­ni­bal­ize each other’s audi­ence, print and dig­i­tal work most effec­tive­ly togeth­er. Print and dig­i­tal also join forces in Print & through a series of AR and QR code ani­ma­tions.

PRODUCTION LESSONS

In addition to four-color process, we integrated online and offline techniques, including augmented reality (AR), flocking, soft-touch coating, reticulated varnish, photochromic ink, raised UV coating, engraving, liquid foil, thermography, embossing, metallic inks, and unusual folds.

Table of Contents