CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

50

Page Count

Number of Colors

Winter 9
Spring 8
Summer 7
Fall 8

Binding

Dimensions

11 × 17

Paper Stock

Borden & Riley #234 Paris Bleedproof Art Paper, 108lb

Special Techniques

Spot varnish


DESIGN CREDITS

Designers and Typographers

Brenda McManus, Ned Drew


TAGS

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LINKS

brednation.com

Posters for Self-promotion by BREDPosters for Self-promotion by BREDPosters for Self-promotion by BREDPosters for Self-promotion by BREDPosters for Self-promotion by BREDPosters for Self-promotion by BREDPosters for Self-promotion by BREDPosters for Self-promotion by BREDPosters for Self-promotion by BRED


CLIENT

BRED focus­es on dif­fer­ent medi­ums serv­ing non-prof­it, cul­tur­al, and cor­po­rate envi­ron­ments while seek­ing clients that share their appre­ci­a­tion for cre­ative oppor­tu­ni­ties. The studio’s core belief revolves around effec­tive design, the orga­niz­ing force in defin­ing, cre­at­ing, and com­mu­ni­ca­tion of mean­ing.


BRIEF

This self-pro­mo­tion­al project was used to show­case our let­ter­press col­lec­tion and capa­bil­i­ties. We want­ed to exploit our eclec­tic col­lec­tion of let­ter­forms, halftones, and wood blocks with a bright and dynam­ic col­or palette.


APPROACH

Con­trast­ing let­ter­forms and images were jux­ta­posed against each oth­er play­ing off their for­mal and con­cep­tu­al qual­i­ties such as large vs. small, thick vs. thin, or play vs. pro­duc­tion. As we print­ed, a nar­ra­tive began to infor­mal­ly devel­op, allow­ing for each com­po­si­tion to rein­force the essence of the sea­son. We used a cen­tered 5-by-7-inch wood­block as our base to give the series a con­sis­tent look as well as to estab­lish a sea­son­al col­or palette. The com­po­si­tions shift­ed from warm col­ors to cool, illus­trat­ing the sea­son­al change.

PRODUCTION LESSONS

Allowing for random and spontaneous design decisions can be both liberating and inspiriting.

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