Invitation for The Starlight Children’s Foundation by The Distillery

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CLIENT

The Starlight Children’s Foun­da­tion pro­vides pro­grams inte­gral to the total care of seri­ous­ly ill and hos­pi­tal­ized chil­dren, and their fam­i­lies, through­out Australia. 

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BRIEF

To sup­port Starlight, The Dis­tillery held Sub­ur­ban Legends—a let­ter­press poster exhi­bi­tion. The sto­ries of sub­ur­ban Syd­ney were cel­e­brat­ed with 13 Syd­ney artist-designed posters. To draw atten­tion to the exhi­bi­tion and cause, The Dis­tillery set out to engage Syd­ney’s cre­ative com­mu­ni­ty with a unique invi­ta­tion pack.

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APPROACH

One of the strengths of print is the abil­i­ty to hide and reveal. Lentic­u­lar lens con­sid­ers design where view­ing from dif­fer­ent angles, mag­ni­fy­ing dif­fer­ent images. Well known, quin­tes­sen­tial scenes of Sub­ur­ban Syd­ney were pho­tographed includ­ing The Har­bour Bridge, Cabra­mat­ta (noo­dles), and Maroubra (beach). In print, the invi­ta­tion recip­i­ent was invit­ed to redis­cov­er these Syd­ney scenes with move­ment of the lentic­u­lar lens. Akin to re-explor­ing and recon­sid­er­ing one’s own neighborhood.