The Starlight Children’s Foundation provides programs integral to the total care of seriously ill and hospitalized children, and their families, throughout Australia.
To support Starlight, The Distillery held Suburban Legends—a letterpress poster exhibition. The stories of suburban Sydney were celebrated with 13 Sydney artist-designed posters. To draw attention to the exhibition and cause, The Distillery set out to engage Sydney’s creative community with a unique invitation pack.
One of the strengths of print is the ability to hide and reveal. Lenticular lens considers design where viewing from different angles, magnifying different images. Well known, quintessential scenes of Suburban Sydney were photographed including The Harbour Bridge, Cabramatta (noodles), and Maroubra (beach). In print, the invitation recipient was invited to rediscover these Sydney scenes with movement of the lenticular lens. Akin to re-exploring and reconsidering one’s own neighborhood.