Poster for Fashion Institute of Technology by Piscatello Design Centre

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CLIENT

The Vis­it­ing Artist Pro­gram at the Fash­ion Insti­tute of Tech­nol­o­gy is an ongo­ing lec­ture series that brings dis­tin­guished design­ers togeth­er with stu­dents, fac­ul­ty, and design pro­fes­sion­als in a pub­lic forum.

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BRIEF

Cre­ate a series of posters that would a) announce the speak­er, b) estab­lish a pro­gram iden­ti­ty, and c) acknowl­edge, not copy the speak­ers’ work.

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APPROACH

Jake Bar­ton: By cre­at­ing a lin­ear line to form the “J” in the com­po­si­tion I was able to simul­ta­ne­ous­ly com­mu­ni­cate Jake’s work in the built envi­ron­ment and com­bine his ini­tials into one form.
Julia Hoff­mann: Orig­i­nal­ly just a “J”, I found a door in the “H” form that allows the view­er to enter the exhi­bi­tion spaces. The poster is print­ed with two tones of dif­fer­ent reds inside the “J” let­ter­form, rep­re­sent­ing the cre­ation and dis­ap­pear­ance of Hoff­man­n’s exhi­bi­tion work for MoMA.
Jes­si­ca His­che: This poster is very pow­er­ful and direct—just like Jes­si­ca His­che. All the typog­ra­phy inside the “J” was cre­at­ed by Jessica.