The Visiting Artist Program at the Fashion Institute of Technology is an ongoing lecture series that brings distinguished designers together with students, faculty, and design professionals in a public forum.
Create a series of posters that would a) announce the speaker, b) establish a program identity, and c) acknowledge, not copy the speakers’ work.
Jake Barton: By creating a linear line to form the “J” in the composition I was able to simultaneously communicate Jake’s work in the built environment and combine his initials into one form.
Julia Hoffmann: Originally just a “J”, I found a door in the “H” form that allows the viewer to enter the exhibition spaces. The poster is printed with two tones of different reds inside the “J” letterform, representing the creation and disappearance of Hoffmann’s exhibition work for MoMA.
Jessica Hische: This poster is very powerful and direct—just like Jessica Hische. All the typography inside the “J” was created by Jessica.