CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

500

Page Count

Number of Colors

1
2

Binding

Dimensions

23.38 × 33.11

Paper Stock

Mohawk Superfine, 100lb text

Special Techniques


DESIGN CREDITS

Jake Barton and Julia Hoffmann Posters: Designer

Rocco Piscatello

Jessica Hische Poster: Designer

Rocco Piscatello

Jessica Hische Poster: Typographer

Jessica Hische


TAGS

, , ,


LINKS

piscatello.com
alliedprinting.com
fitnyc.edu

Poster for Fashion Institute of Technology by Piscatello Design CentrePoster for Fashion Institute of Technology by Piscatello Design CentrePoster for Fashion Institute of Technology by Piscatello Design CentrePoster for Fashion Institute of Technology by Piscatello Design CentrePoster for Fashion Institute of Technology by Piscatello Design Centre


CLIENT

The Vis­it­ing Artist Pro­gram at the Fash­ion Insti­tute of Tech­nol­o­gy is an ongo­ing lec­ture series that brings dis­tin­guished design­ers togeth­er with stu­dents, fac­ul­ty, and design pro­fes­sion­als in a pub­lic forum.


BRIEF

Cre­ate a series of posters that would a) announce the speak­er, b) estab­lish a pro­gram iden­ti­ty, and c) acknowl­edge, not copy the speak­ers’ work.


APPROACH

Jake Bar­ton: By cre­at­ing a lin­ear line to form the “J” in the com­po­si­tion I was able to simul­ta­ne­ous­ly com­mu­ni­cate Jake’s work in the built envi­ron­ment and com­bine his ini­tials into one form.
Julia Hoff­mann: Orig­i­nal­ly just a “J”, I found a door in the “H” form that allows the view­er to enter the exhi­bi­tion spaces. The poster is print­ed with two tones of dif­fer­ent reds inside the “J” let­ter­form, rep­re­sent­ing the cre­ation and dis­ap­pear­ance of Hoffmann’s exhi­bi­tion work for MoMA.
Jes­si­ca His­che: This poster is very pow­er­ful and direct—just like Jes­si­ca His­che. All the typog­ra­phy inside the “J” was cre­at­ed by Jes­si­ca.

PRODUCTION LESSONS

When using metallic inks, specifying a coated sheet is preferable. All other posters in the series are printed on uncoated, Mohawk superfine.

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