Poster for ARTCRANK STL by Simon Lam Design

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CLIENT

ARTCRANK stages live events fea­tur­ing bicy­cle-inspired posters cre­at­ed by local artists, and uses cre­ativ­i­ty to change the way peo­ple think about bicy­cles and grow the cycling com­mu­ni­ty. Through their Cause Part­ner pro­gram, they also raise thou­sands of dol­lars a year for local, nation­al, and inter­na­tion­al charities.

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BRIEF

Cre­ate a hand-made, bike-inspired poster to be donat­ed and sold at ARTCRANK STL 2013.

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APPROACH

From the get-go I want­ed to cre­ate a typo­graph­ic design and not have the expect­ed bicy­cle illus­tra­tion or someone/something rid­ing a bicy­cle, but still be bike-inspired. I have always liked the pat­tern from the spokes so I recre­at­ed them using an amaz­ing and fit­ting excerpt from Queen’s “Bicy­cle Race.” The silkscreened tracks in the back­ground help make the con­nec­tion with the visu­al and I decid­ed to have all type laser cut so that each buy­er can uti­lize what­ev­er paper they desire as back­ing to show through the laser cut, just like how they would cus­tomize their own bike.