CATEGORY

Laser

RANK


PRODUCTION DETAILS

Quantity

50 limited edition

Page Count

Number of Colors

1

Binding

Dimensions

25 × 19

Paper Stock

French Paper Muscletone, Black, 140lb cover

Special Techniques


TAGS

, , ,


LINKS

simonlamdesign.com
twowheeldesign.com
facebook.com/wpprintshoppe
artcrank.com/stlouis

Poster for ARTCRANK STL by Simon Lam DesignPoster for ARTCRANK STL by Simon Lam DesignPoster for ARTCRANK STL by Simon Lam DesignPoster for ARTCRANK STL by Simon Lam Design


CLIENT

ARTCRANK stages live events fea­tur­ing bicy­cle-inspired posters cre­at­ed by local artists, and uses cre­ativ­i­ty to change the way peo­ple think about bicy­cles and grow the cycling com­mu­ni­ty. Through their Cause Part­ner pro­gram, they also raise thou­sands of dol­lars a year for local, nation­al, and inter­na­tion­al char­i­ties.


BRIEF

Cre­ate a hand-made, bike-inspired poster to be donat­ed and sold at ARTCRANK STL 2013.


APPROACH

From the get-go I want­ed to cre­ate a typo­graph­ic design and not have the expect­ed bicy­cle illus­tra­tion or someone/something rid­ing a bicy­cle, but still be bike-inspired. I have always liked the pat­tern from the spokes so I recre­at­ed them using an amaz­ing and fit­ting excerpt from Queen’s “Bicy­cle Race.” The silkscreened tracks in the back­ground help make the con­nec­tion with the visu­al and I decid­ed to have all type laser cut so that each buy­er can uti­lize what­ev­er paper they desire as back­ing to show through the laser cut, just like how they would cus­tomize their own bike.

PRODUCTION LESSONS

While laser cutting is pretty much limitless, I should still consider the amount and size of details and not overwork the laser cut machine—fortunately, the process was painless.

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