CATEGORY

Mix

RANK

Judge's Pick
+
Best of Category


PRODUCTION DETAILS

Quantity

2,000 limited edition

Page Count

120 + cover + paper bag

Number of Colors

CMYK

Binding

Magazine Perfect bound
Bag Stitched

Dimensions

9.25 × 14.37 × 2.95

Paper Stock

Bag Kraft Paper
Splendorgel 300gr/m2 cover
Splendorgel, Uncoated, 100gr/m2

Special Techniques

Silkscreen
Die-cut
UV Varnish


DESIGN CREDITS

Mike Giant / Grotesk / Andy Jenkins / Jay Howell / Dave Kinsey / Kevin Lyons / Greg Lamarche / Tommy Guerrero / Cycle / Pontus Alv / Razauno / Stefan Marx / Steve Gourlay / Zach Malfa-Kowalski / Ben Horton


TAGS

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LINKS

kingbrownmag.com/blog
morningbreathinc.com

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CLIENT

King­brown is a lim­it­ed edi­tion periodical—somewhere between a book, a mag­a­zine, and an art zine. Each issue is hand­craft­ed, deliv­ered inside a silkscreened brown bag which is designed and curat­ed by some of the world’s lead­ing inno­va­tors of pho­tog­ra­phy, illus­tra­tion, skate­board art, and design.


BRIEF

King­brown is West Aus­tralian slang for a long­neck beer—a 40oz. Inside King­brown you will find pro­files and inter­views that take you on a twist­ed jour­ney inside the stu­dios and minds of some of our very tal­ent­ed friends, with the aim of keep­ing you inspired and con­nect­ed to the sub­cul­tures we love most.


APPROACH

Print­ed with qual­i­ty in mind, each page is a col­lectible item, indi­vid­u­al­ly sealed and pack­aged. Now in its 8th edi­tion, King­brown has achieved world­wide suc­cess and is now avail­able for the first time in the U.S.

PRODUCTION LESSONS

The biggest challenge is always dealing with people in multiple countries. Printers, artists, collaborators, distribution, or ourselves. Communication is key and we wish we were better at it.

Judge’s Comments
The Kingbrown Magazine is everything I like to see in print. A smart yet ambivalent execution, appearing to care and not to care at the same time. With perfect binding and printed beautifully, the uncoated cover and text are unassuming and humble. Opening the cover reveals rich, inky pages balancing clean and gritty simultaneously. The influences are diverse and many, from Japanese fashion mags to vintage skate and punk zines. The layouts are trend-current, audience-focused, and well planned little pieces of eye joy. Each page is equally captivating, appearing a bit DIY if not for the expertly laid out content. The level of care and detail is applied similarly to everything in the kit. A sewn shipper envelope and cleverly insane fingerboard expertly executed in chip board complete the balance of this dynamic piece. These kids did not phone this one in. The work is inspired, fun, and immensely engaging. Bravo. — David Dodde

Contemporary magazine design has become a confusing mosh of images and type and color and photo and lettering. It’s as if most magazines are created by dumping all the contents (ads and all) into a paper bag, shaking it all up, and spilling it onto the page. This piece seems to achieve the impossible in contemporary magazine design: coherence. It still uses everything under the sun in its execution— crazy images and hand-worked lettering and an “anything goes” attitude. But it adheres to a rigid layout formatting that defies the rest of the publication’s wild appearance. The tension created by that classical page layout contrasting with the organic freedom of the imagery makes this work actually look like a REAL magazine. Bravo! — Art Chantry

This magazine is awesomeness —art/skateboard/interviews— great font use and layout and handsomely produced. — brad murph

This is totally rad. — DJ Stout

Table of Contents