Packaging for Wondermade by The Heads of State

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CLIENT

Won­der­made cre­ates small batch spe­cial­ty marsh­mal­lows in a wide vari­ety of fla­vors from bour­bon to pumpkin.

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BRIEF

Our goal was to cre­ate a brand and pack­ag­ing that mar­ried the light­heart­ed feel of Won­der­made’s name with the high-end pro­duc­tion val­ues that go into all of their prod­ucts while also giv­ing the con­sumer a tac­tile experience.

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APPROACH

The idea was to give the con­sumer a tac­tile expe­ri­ence that would res­onate even after they fin­ished the con­fec­tions. By using let­ter­press in con­junc­tion with die cut stick­ers we gave a mul­ti­lay­ered expe­ri­ence to the packaging.