CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

60

Page Count

Number of Colors

3

Binding

Dimensions

18 × 24

Paper Stock

Crane's Lettra

Special Techniques


DESIGN CREDITS

Creative Director

Clifford Stoltze

Designer

Katherine Hughes


TAGS

, ,


LINKS

stoltze.com
emletterpress.com
hbs.edu

Poster for Harvard Business School by Stoltze DesignPoster for Harvard Business School by Stoltze DesignPoster for Harvard Business School by Stoltze DesignPoster for Harvard Business School by Stoltze DesignPoster for Harvard Business School by Stoltze Design


CLIENT

Har­vard Busi­ness School offers a full-time MBA pro­gram, doc­tor­al pro­grams, and many exec­u­tive edu­ca­tion pro­grams. Con­sis­tent­ly ranked one of the best busi­ness schools in the world, HBS recent­ly out­lined sev­er­al ini­tia­tives for devel­op­ing MBAs, includ­ing envi­ron­men­tal sus­tain­abil­i­ty, health­care, glob­al­iza­tion, lead­er­ship, and social enter­prise.


BRIEF

John Whitehead’s con­tri­bu­tions had a pro­found effect on Har­vard Busi­ness School. To hon­or the phil­an­thropist on his 90th birth­day, HBS asked indi­vid­u­als for quotes and adjec­tives describ­ing John’s impact—allowing us free range to cre­ate an appro­pri­ate homage.


APPROACH

To rep­re­sent the many branch­es of the uni­ver­si­ty, the quotes were mold­ed into a tree’s arma­ture, while descrip­tors became foliage to rep­re­sent growth, sta­bil­i­ty, and poten­tial. We worked with EM Let­ter­press to cre­ate a lim­it­ed-edi­tion run of the poster.

PRODUCTION LESSONS

We wanted to make the poster larger than the plate sizes available, so for the black and the red, the art was split into two separate plates.

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