Neenah Paper is recognized as a world-class manufacturer of premium writing, text, cover, specialty, and private watermark papers.
The Beauty of Letterpress by Neenah Paper featuring Crane® Papers is an online resource and showcase, featuring the best and most innovative letterpress work in the industry today. Our task was to create the brand identity for the campaign, as well as promotional materials and the website.
The first Beauty of Letterpress print gives a not-so-subtle nod to moveable type, but also demonstrates some techniques that would be much more difficult without modern technology. The backside of moveable wood type was scanned to achieve an authentic texture. The letterforms are adorned with ornaments you might find in an “old school” letterpress shop. The coasters are intended to give graphic designers some basic pointers to keep in mind when designing for letterpress. They also educate with some highlights from letterpress history and hopefully encourage designers to consider utilizing this print method in their professional work.