Map, Buttons, Tote Bag, and Signage for/by Airbnb

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CLIENT

Airbnb is a trust­ed com­mu­ni­ty mar­ket­place for peo­ple to list, dis­cov­er, and book unique accom­mo­da­tions around the world. Whether an apart­ment for a night, a cas­tle for a week, or a vil­la for a month, at any price point, in more than 40,000 cities and 192 countries.

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BRIEF

Local List events cel­e­brate our hosts’ local knowl­edge and rec­og­nize the small busi­ness­es that our com­mu­ni­ty sup­ports. We set out to cre­ate the even­t’s main give­away: a map fea­tur­ing the city’s neigh­bor­hoods and a local busi­ness guide. This was the third in a series includ­ing Berlin, Ger­many, and San Fran­cis­co, CA.

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APPROACH

To keep the piece local and per­son­al to New York, NY, we worked with Brook­lyn-based illus­tra­tor Joel Hol­land. The map includes both a large aspi­ra­tional look at how the neigh­bor­hoods of New York fit togeth­er and small­er util­i­tar­i­an maps of each neigh­bor­hood show­ing the loca­tions of the rec­og­nized local busi­ness­es. Each neigh­bor­hood is rep­re­sent­ed by a unique typo­graph­i­cal treat­ment, which we repur­posed for oth­er give­aways like but­tons and sig­nage. We left the large map large­ly unmarked so that it would work well as a poster.