Booklet/Guide for Pitchfork Music Festival by Pitchfork

---

CLIENT

Pitch­fork Music Fes­ti­val is a three-day fes­ti­val that takes place at Union Park each sum­mer in Chica­go, IL, pre­sent­ing 40+ bands, high­light­ing the best in emerg­ing music. Since 2006, this inde­pen­dent­ly run fes­ti­val has con­sis­tent­ly proven to be one of the most wel­com­ing, rea­son­ably priced, and reward­ing week­ends of music around.

---

BRIEF

We were aim­ing to cre­ate phys­i­cal guides that would be con­ve­nient for fes­ti­val atten­dees, and also some­thing that was spe­cial enough that it would­n’t be left behind to cre­ate waste. We want­ed some­thing beau­ti­ful that would stand the test of time, not only for atten­dees’ per­son­al ephemera, but also so we could con­tin­ue to make edi­tions every year in the same format.

---

APPROACH

The con­ve­nience of our fes­ti­val app almost makes the guide con­cept obso­lete. We can’t assume every­one has a smart phone, and ser­vice is typ­i­cal­ly touch and go with so many peo­ple in one spot. For this rea­son, we sized them to fit snug­ly in the back pock­et of a pair of jeans.