Kindra Murphy is a graphic designer and Associate Professor of Graphic Design at Minneapolis College of Art and Design. She designs art publications for non-profits, self-initiated projects, and educational materials geared towards young audiences.
Over the course of my recent sabbatical, I traveled a section of U.S. Route 12 and photographed the signage of once-flourishing businesses. The publication attempts to catalogue my personal interests in roadside culture, vernacular signage, and other odd text/image relationships.
Route 12 was a main East–West thoroughfare, but has been superseded by Interstates 90 and 94. My approach was to let the content drive the outcome and format. I silhouetted elements in my photographs to create thousands of forms, giving me the opportunity to create new relationships in a new order; these high contrast images were suited for the Risograph—an intentionally low-budget printing method. This is the first issue and was a give-away at my sabbatical opening.