CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

1,200

Page Count

196 + cover

Number of Colors

CMYK

Binding

Perfect bound

Dimensions

5 × 8 × .5

Paper Stock

Cover Plike, Graphite, 122lb
Interior Cougar, Natural, 70lb text

Special Techniques

Spot gloss varnish


DESIGN CREDITS

Art Directors

Catherine Renee Dimalla, Erik Fenner

Designer

Catherine Renee Dimalla


TAGS

, , , , ,


LINKS

unitpartners.com
premiergraphics.biz
jeopardy.wwu.edu

Magazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine Dimalla


CLIENT

Jeop­ardy Mag­a­zine is the lit­er­ary and fine arts pub­li­ca­tion of West­ern Wash­ing­ton Uni­ver­si­ty that show­cas­es the unique cre­ative works of the uni­ver­si­ty com­mu­ni­ty. Their goal is to present Western’s best works of the lit­er­ary and fine arts as part of a cohe­sive, pro­gres­sive, and engag­ing col­lec­tion.


BRIEF

As lead print and web design­er of the 2012 staff, I estab­lished an own-able iden­ti­ty through var­i­ous touch points includ­ing web and pro­mo­tion­al pieces. I made it my mis­sion to ampli­fy Jeop­ardy’s pub­lic image through pro­duc­tion while also prop­er­ly rep­re­sent­ing the year of the pub­li­ca­tion and the tone of the work sub­mit­ted.


APPROACH

I found it impor­tant to high­light the year of the pub­li­ca­tion in some visu­al fash­ion because of the fact that the staff cycles each school year. For me, 2012 was a year of apoc­a­lyp­tic themes and the sub­mit­ted writ­ing also dis­played a somber tone. I chose to use sub­tle Mayan motifs and gold foil to give the book a his­tor­i­cal tome-like appeal; the hide and reveal of a spot var­nish added a lev­el of dark­ness and mys­tery. The print­ed books fit togeth­er in puz­zle like fash­ion to cre­ate a big­ger pic­ture pat­tern that also adds to the cryp­tic qual­i­ty.

PRODUCTION LESSONS

I took on Jeopardy Magazine knowing full well that I would have little production guidance and that I would have to work as a one man design show, but I was still game. There’s nothing like having co-workers who are just as passionate about the project as you are, even if they aren’t designers. We pushed our budget to the last penny and, in the end, we sacrificed full color interiors for just two select signatures to showcase artwork in order to be able to do a run of foil and varnish.

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