Book for Atlantic Group by Imago Advertising Agency

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CLIENT

Atlantic Group is one of the largest com­pa­nies in the food indus­try in South­east­ern Europe. Even in these chal­leng­ing times, after a series of suc­cess­ful acqui­si­tions accom­pa­nied by organ­ic growth, they are deter­mined in their inten­tion that their orga­ni­za­tion, mar­ket, brands, and peo­ple grow, not only to fit the world, but to make the most of it. As a com­pa­ny and as peo­ple they grow togeth­er. And indeed they grow—figures don’t lie!

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BRIEF

The client want­ed a book that sym­bol­izes Atlantic Group’s busi­ness vision as fol­lows: “We have grown by imag­in­ing, dis­cov­er­ing, learn­ing, by doing every­thing that makes us the best pos­si­ble ver­sion of us that we can be, try­ing not just to go through life but grow through life.”

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APPROACH

Whilst cre­at­ing this com­pa­ny overview in our agency, we only tried to cap­ture this life-long deter­mi­na­tion to growth through their ener­gy and atti­tude towards the future (and have some fun in the process).