CLIENT
Neenah Paper is recognized as a world-class manufacturer of premium writing, text, cover, specialty, and private watermark papers.
BRIEF
The client asked us to create a campaign that would inspire modern-day designers to use this older print method.
APPROACH
To create something that would reference the history of engraving and inspire modern designers to use this print method. We designed custom lettering based on blackletter typography, and highlighted the extreme thicks and thins that you can achieve with this printing method.