CATEGORY

Digital

RANK


PRODUCTION DETAILS

Quantity

800

Page Count

Number of Colors

CMYK + 3

Binding

Dimensions

12.5 × 6

Paper Stock

Mohawk Carnival and Via, Red, Vellum Cyan and Rhodamine, 80lb text

Special Techniques


DESIGN CREDITS

Concept, Designer, and Art Director

Tim Lapetino

Concept and Copywriters

Mike Peart, Ryan Schulz


TAGS

, , , , ,


LINKS

hexanine.com
riderdickerson.com
chicago.aiga.org
unisourceworldwide.com

Art Prints for AIGA Chicago and Unisource by HexanineArt Prints for AIGA Chicago and Unisource by HexanineArt Prints for AIGA Chicago and Unisource by HexanineArt Prints for AIGA Chicago and Unisource by HexanineArt Prints for AIGA Chicago and Unisource by Hexanine


CLIENT

AIGA Chica­go is the local chap­ter of the larg­er nation­al asso­ci­a­tion for design, AIGA. AIGA CHI’s mis­sion is to unite, edu­cate, and advance the Chica­go design com­mu­ni­ty.


BRIEF

To cel­e­brate the 23rd annu­al Unisource Paper Show in Chica­go, we worked along­side AIGA CHI to cre­ate a set of three art prints that would high­light the cre­ativ­i­ty of print­ing and paper, while also serv­ing as a unique mar­ket­ing piece for the chap­ter.


APPROACH

The wave­forms on the pieces are visu­al rep­re­sen­ta­tions of unique voic­es paired in unlike­ly ways, like Neil Armstrong’s famous “one small step for man” utter­ance mashed up with Lady Gaga pro­claim­ing “let’s dance,” or Ronald Rea­gan call­ing out Gor­bachev, com­bined with the band Oasis. Print­ed on col­ored paper stocks with sev­en hits of ink, the wave­form com­bi­na­tions yield­ed beau­ti­ful pat­terns and chal­lenged audi­ences to add their own voic­es to the con­ver­sa­tion sur­round­ing design and its future. We want­ed a piece that could be frame-wor­thy and also had an inter­est­ing spin on using paper, con­tent-wise.

PRODUCTION LESSONS

We learned that registering the Indigo presses with multiple inks isn’t bad if you have a great printer. We were also reminded that simple ideas aren’t always easy to execute. This was a relatively simple concept, but to create unique-looking audio waveforms, we had to find the right sound clips, edit the audio, and then export those visually—our waveform visuals were made up of hundreds of .75 pt line segments. Our final custom art was made of hundreds of hand-manipulated points in Illustrator, which was incredibly time-consuming.

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