Chermayeff & Geismar & Haviv
New York, USA
Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 50 identity programs he has designed are the logos for the Library of Congress, Harvard University Press, Women’s World Banking, CFA Institute, and Conservation International.
Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. He teaches Visual Identity Design at The School of Visual Arts in New York City. He has given lectures and conducted workshops at AIGA conferences, the HOW conference, the Onassis Foundation, as well as at design schools and institutions around the world, including an annual workshop at Centro School of Design in Mexico City. In 2014, he served as the chair of the CLIO awards design jury.
Sagi is coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011).
Identity design: an Intimate Relationship Between Client and Designer.
Trademark design challenges the designer to use all the magic and intelligence at their command, all their skill, knowledge, vision and ability in the creation of a single, clear, direct image that will embody the character and aspirations of the organization. More than with any other design discipline, successful brand identities must be born out of close relationships between clients and the designer who is tasked with representing them. Through case histories and vivid examples, Sagi Haviv will give a window into the intimate relationships his firm has developed with clients such as Chase Bank, Harvard University Press, Conservation International, Women’s Tennis Association, and others who have come to them in search of identity.