October 10 11

2024 Brand New Conference

Salt Lake City, UT

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Dhiya Choudary

Creative Director

Magic Spoon

New York, NY

Dhiya Choudary is a New York City-based independent Creative Director with a passion for color, conceptual problem-solving, and playful yet functional design. Originally from India, they began their creative journey as an Art Director, gaining experience over the past decade across various ad agencies and industries—from tech to food.

In their most recent role, Dhiya ventured into the brand world as Creative Director at Magic Spoon, a nostalgic cereal brand for adults. There, they played a pivotal role in shaping the brand’s identity, expanding its retail presence, and exploring new product categories. Their unique ability to blend whimsy with functionality has been instrumental in defining Magic Spoon's distinctive voice and driving its successful growth.