October 10 11

2024 Brand New Conference

Salt Lake City, UT


Dhiya Choudary

Creative Director

Magic Spoon

New York, NY

Dhiya Choudary is the Creative Director of Magic Spoon, a NYC-based childlike cereal for adults. Originally from India, they started their career as an Art Director, and over the last decade have worked on everything from tech to food at a variety of different ad agencies.

With a love for color, conceptual problem-solving and playful (but functional) design, they were drawn to Magic Spoon - where over the last 3 years, they have built a brand that reimagines nostalgia and explores new possibilities with food packaging. More recently, Dhiya has been at the creative helm of Magic Spoon’s foray into a new category with the launch of Treats—a reinvention of the beloved, classic crispy treat.