October 10 11

2024 Brand New Conference

Salt Lake City, UT


Duy Nguyen

Creative Director

Lan Mai

Project Manager

M — N Associates

Ho Chi Minh City, Vietnam

M — N Associates, established in 2014 in Ho Chi Minh City, is a brand consultancy specializing in story-telling branding. They excel in crafting compelling ideas and visual elements that define businesses and drive them toward recognition and success through cultural perspective and branded visual exploration.

Collaborating with exceptional minds, including leaders from renowned companies such as Giaohangtietkiem, Guta Cafe, PetChoy, IDP, AB Inbev, Amazon, Provence, Ofelia, NTJ, and more, they offer a distinctive visual approach, especially in typography. This ensures that brand and culture work in harmony, paving the way for the company's prosperity.

Their work has earned acclaim and international recognition through prestigious awards such as The One Show, Art Director Club, Communication Arts Awards, A’ Design Awards, Graphis, IDA, Indigo Awards, German Design Awards, Behance Gallery, and AIGA. Additionally, their projects have been featured in leading creative publications like Brand New, Dieline, Communication Arts, IdN, Identity Designed, Counter-Print, Images Publishings, Sandu Publishings, as well as local news outlets including Brands Vietnam, Vietcetera, Advertising Vietnam, RGB and BrandCoat.