Well Rounded Sound Inc. by Hinterland

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CLIENT

A bou­tique speak­er com­pa­ny pro­vid­ing music afi­ciona­dos with the finest sound achiev­able in the desk­top domain using eco-friend­ly mate­ri­als. Speak­ers pro­vide ultra fideli­ty per­for­mance that will aston­ish with trans­paren­cy, detail retrieval, and immense musi­cal­i­ty. Designed and man­u­fac­tured in the USA. 

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BRIEF

The client need­ed an iden­ti­ty design, sta­tionery sys­tem, web design, e‑commerce design, and pho­to­graph­ic art direc­tion. The chal­lenge was to cre­ate a design pro­gram that spoke to the hand-made/e­co-friend­ly qual­i­ty of the prod­uct with­out ignor­ing extreme detail in the engi­neer­ing and con­struc­tion of the product.

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APPROACH

The choice of type­face and the con­tain­er for the mark were informed by the name of the prod­uct as well as the indus­tri­al design of the speakers—round. Con­cep­tu­al­ly it was all about sound as ener­gy, and vibra­tion. The papers and inks are all eco-friend­ly and recycled.

The objective was to portray Well Rounded Sound Inc. in a dynamic and cohesive manner with a strategic focus on the product itself but without being overly descriptive or analytical. Hinterland handled the process with a deft hand, peeling the design elements layer by layer, exposing us to new ideas on many levels. The culmination of this process is clearly visible and our company is showcased in an understated yet sophisticated way, highlighting our ethos and our product. Hinterland provided the right balance of artistry and technical know-how. — Jerry Cmehil, Principal of Well Rounded Sound Inc.