A boutique speaker company providing music aficionados with the finest sound achievable in the desktop domain using eco-friendly materials. Speakers provide ultra fidelity performance that will astonish with transparency, detail retrieval, and immense musicality. Designed and manufactured in the USA.
The client needed an identity design, stationery system, web design, e-commerce design, and photographic art direction. The challenge was to create a design program that spoke to the hand-made/eco-friendly quality of the product without ignoring extreme detail in the engineering and construction of the product.
The choice of typeface and the container for the mark were informed by the name of the product as well as the industrial design of the speakers—round. Conceptually it was all about sound as energy, and vibration. The papers and inks are all eco-friendly and recycled.