This self-initiated project didn’t just take Best of Show, it literally caused fawning among the judges who kept finding aspects to laud about it as they looked at the result and read the brief and approach. Three of the judges even wanted to make it their own Judge’s Pick — a resolution we opposed as we felt that a single project could only get so many laurels. Although it would have, indeed, been a testament to how good this identity and packaging are.

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