CLIENT
As New Zealand’s biggest pay TV provider, they offer a wide range of subscription content. While Freeview, their competitor, provides less content but as a free to air digital service. Sky’s research revealed an opportunity existed for a new service that lived between the two.
BRIEF
Create a compelling logo for a brand new digital television service that provides value for families, and prepares households for the largest migration of TV users in New Zealand history.
APPROACH
Igloo is a new family friendly pay-TV service from SKY New Zealand, designed for people who would not consider a full priced pay-TV package. Instead of just creating a new logo, we created a series of curious creatures called Igloo, who love to entertain! The various logos can be personalized to fit the channel or content they are supporting—from a New Zealand All Black’s game to a Kiss concert. The result is a memorable and humorous visual and verbal motif, perfectly suited to the target audience.
