A Belgium-based bike messenger company that specializes in heavy and big loads. To transport those exceptional loads, they use different specialty bikes designed to carry loads of up to 200 kilograms (440.9 pounds).
To design the new logo for his new business. He wanted it to be clear that his company could transport heavy loads. Also he wanted it to be clear that his bikes are very flexible in piling up different sizes and kinds of loads.
For this logo, we didn’t want to go for the “all organic, environmentally friendly” look, which is typically associated with sustainable businesses. We wanted to create a unique logo that would stand out, be recognizable, and look very professional as well. The final result is based on the idea of a puzzle of building blocks. The blocks form the bike, the load, and the bike messenger as well. The puzzle idea also represents the flexibility of the bikes.