CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Designer and Concept Developer

Frederic Lootens


TAGS

, , , , ,


LINKS

FRED+ERIC
Cargo Vélo

Cargo Vélo by Fred+Eric

CLIENT

A Belgium-based bike mes­sen­ger com­pany that spe­cial­izes in heavy and big loads. To trans­port those excep­tional loads, they use dif­fer­ent spe­cialty bikes designed to carry loads of up to 200 kilo­grams (440.9 pounds).


BRIEF

To design the new logo for his new busi­ness. He wanted it to be clear that his com­pany could trans­port heavy loads. Also he wanted it to be clear that his bikes are very flex­i­ble in pil­ing up dif­fer­ent sizes and kinds of loads.


APPROACH

For this logo, we didn’t want to go for the “all organic, envi­ron­men­tally friendly” look, which is typ­i­cally asso­ci­ated with sus­tain­able busi­nesses. We wanted to cre­ate a unique logo that would stand out, be rec­og­niz­able, and look very pro­fes­sional as well. The final result is based on the idea of a puz­zle of build­ing blocks. The blocks form the bike, the load, and the bike mes­sen­ger as well. The puz­zle idea also rep­re­sents the flex­i­bil­ity of the bikes.

From the start, I was aware of the impor­tance of a rep­re­sen­ta­tive logo for my cargo-bike deliv­ery ser­vice. Dur­ing the ini­tial phases of the design, sev­eral con­cepts and drafts of logos were pre­sented. Some inter­est­ing dis­cus­sions with FRED+ERIC led to the choice of a sim­ple, yet very attrac­tive logo, which is based on a tan­gram. This allows for the logo to be built up in var­i­ous ways, using the same blocks. The logo is pure, solid, and clearly expresses what Cargo Vélo is all about: mov­ing stuff, by bike, in a mod­u­lar way. — Sander Van­den­berghe, owner of Cargo Vélo

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