CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Directors

Mike Rigby
Chris Maclean

Design Director

Chris Doyle

Designers

Andy Yanto
Eric Ng

Client Director

David Storey


TAGS

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LINKS

Interbrand Sydney
Sky New Zealand

Sky New Zealand by Interbrand Sydney

CLIENT

As New Zealand’s biggest pay TV provider, they offer a wide range of sub­scrip­tion con­tent. While Free­view, their com­peti­tor, pro­vides less con­tent but as a free to air dig­i­tal ser­vice. Sky’s research revealed an oppor­tu­nity existed for a new ser­vice that lived between the two.


BRIEF

Cre­ate a com­pelling logo for a brand new dig­i­tal tele­vi­sion ser­vice that pro­vides value for fam­i­lies, and pre­pares house­holds for the largest migra­tion of TV users in New Zealand history.


APPROACH

Igloo is a new fam­ily friendly pay-TV ser­vice from SKY New Zealand, designed for peo­ple who would not con­sider a full priced pay-TV pack­age. Instead of just cre­at­ing a new logo, we cre­ated a series of curi­ous crea­tures called Igloo, who love to enter­tain! The var­i­ous logos can be per­son­al­ized to fit the chan­nel or con­tent they are supporting—from a New Zealand All Black’s game to a Kiss con­cert. The result is a mem­o­rable and humor­ous visual and ver­bal motif, per­fectly suited to the tar­get audience.

We are absolutely delighted with the work Inter­brand Aus­tralia has done in cre­at­ing Igloo. Now we have the chal­lenge of ensur­ing the expe­ri­ence matches the promise. — Chaz Sav­age, Chief Exec­u­tive of IGLOO

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