CLIENT
As New Zealand’s biggest pay TV provider, they offer a wide range of subscription content. While Freeview, their competitor, provides less content but as a free to air digital service. Sky’s research revealed an opportunity existed for a new service that lived between the two.
BRIEF
Create a full visual and verbal identity for a brand new digital television offering that provides value for families, and prepares households for the largest migration of TV users in New Zealand history.
APPROACH
Igloo is a new family friendly pay-TV service from SKY New Zealand, designed for people who would not consider a full priced pay-TV package. Rather than focus on the technology, we created a new species of curious creatures called Igloos. Igloos are playful, social creatures that love to dress up, play and interact with you and their fellow Igloos. From the language they speak (Iglish) to the scenes they love to reenact, the brand always strives to entertain. The result is a memorable and humorous visual and verbal system, perfectly suited to the target audience.
