A rotisserie chicken family chain of restaurants, located in Lima, Peru. It is owned by NGRestaurants, Intercorp’s gastronomic holding company.
The challenge was to create a fun concept for all ages and families that would stand out from the market, already saturated with similar gastronomic proposals. We came up with the name, visual identity, and environmental graphics for the restaurant.
We were inspired by the Peruvian plantations and their bosses with numerous relatives, a common figure from the colonial era, still familiar to the contemporary Peruvian. We created “Don Belisario” a rooster that represents the patriarch of the plantation who inspires respect. We also created his whole family, a bunch of aristocratic characters who preside in every meal in the restaurant. A playful, fun, and entertaining idea that gave us the chance to generate multiple stories around the brand.