Skin Milk by Arlyn Ramos

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CLIENT

A bath and beau­ty prod­uct com­pa­ny focused on nat­ur­al, gen­tle skin­care, and skin whiten­ing. The prod­ucts are based on milk, his­tor­i­cal­ly used for mois­tur­iz­ing skin. Based in Cal­i­for­nia, it tar­gets 25- to 40-year-old Fil­ipino, Japan­ese, and Kore­an women con­cerned about main­tain­ing fair and youth­ful skin.

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BRIEF

Con­ceive a brand and devel­op its brand iden­ti­ty. Cre­ate an iden­ti­ty sys­tem (logo, sta­tionery, pack­ag­ing, and web design), that reflects the brand’s per­sona. Bal­anc­ing uni­ty and vari­ety across the iden­ti­ty sys­tem was a chal­lenge. We were required to find and pur­chase three relat­ed items to be pack­aged. It was impor­tant to find the right items because their mate­ri­als would affect the final look and feel.

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APPROACH

The brand plays on milk and the idea of a relax­ing soak in the tub. Milk’s white col­or alludes to a creamy com­plex­ion. The logo is a milk splash that is also a bath­tub. The pack­ag­ing mate­ri­als were all cho­sen for their home­ly vin­tage feel. Pink was cho­sen for fem­i­nin­i­ty and browns for nat­u­ral­ness. Oth­er touch­es add to the feel­ing of comfort—warm pho­tog­ra­phy, hand-done type for the logo, hand-paint­ed argyle (to rep­re­sent sweaters), and quilt-like deboss­ing on the busi­ness cards. Besides nat­ur­al, gen­tle skin­care, Skin Milk is all about encour­ag­ing women to take time out to treat them­selves well.

Arlyn Ramos presents a coherent, well-thought-out design strategy that’s beautifully executed. The logo concept relates well to the beauty industry and the reference to milk’s white color draws on the whitening effects of the products, specifically appealing to the target demographic. From the careful selection of product packaging and soft color palette, to the hand-lettered type of the logo and hand-debossed business cards, every last detail evokes the vintage and natural comforting feel of Skin Milk’s brand. The delicate design is kept strikingly simple to ensure the brand remains fresh for many years to come. — Ailed Garcia, Instructor at Kapiolani Community College