CATEGORY

Logo and Identity Animations

LEVEL

Student

RANK


DESIGN CREDITS

School

Shenkar College of Design, The Department of Visual Communication

Music

Assaf Shani


TAGS

, , , , ,


LINKS

Matan Yaniv
Grind


CLIENT

A fic­tional, horror-themed tele­vi­sion channel.


BRIEF

To come up with a com­plete ani­mated iden­tity for a fic­tional TV channel.


APPROACH

In cre­at­ing the style and form of Grind hor­ror chan­nel, I searched for a visual and graphic art direc­tion that would appeal to both casual and hard­core fans of the hor­ror genre. I used an illus­trated mod­ern design for the pic­tograms to rep­re­sent the key char­ac­ter­is­tics and char­ac­ters of the hor­ror genre.

Matan Yaniv’s Grind was a sub­mis­sion in the “Chan­nel ID” course I teach at Shenkar. The task was to design an iden­tity pack­ag­ing for a TV chan­nel that includes a logo, inter­ludes, sched­ule, end­ing loop trans­mis­sions, and pop-up for the next pro­gram. I thought that the sim­pli­fied vec­tor ani­ma­tion of the hor­ror char­ac­ters was one of a kind. Not only answer­ing the brief but also giv­ing it a unique and orig­i­nal inter­pre­ta­tion. Dipped with humor, clear design, sleek ani­ma­tion, and great sound­track this was, with­out a doubt, one of the best sub­mis­sions for this course. — Eran Stern, Instruc­tor at Shenkar Col­lege of Design

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