A fictional, horror-themed television channel.
To come up with a complete animated identity for a fictional TV channel.
In creating the style and form of Grind horror channel, I searched for a visual and graphic art direction that would appeal to both casual and hardcore fans of the horror genre. I used an illustrated modern design for the pictograms to represent the key characteristics and characters of the horror genre.
Matan Yaniv’s Grind was a submission in the “Channel ID” course I teach at Shenkar. The task was to design an identity packaging for a TV channel that includes a logo, interludes, schedule, ending loop transmissions, and pop-up for the next program. I thought that the simplified vector animation of the horror characters was one of a kind. Not only answering the brief but also giving it a unique and original interpretation. Dipped with humor, clear design, sleek animation, and great soundtrack this was, without a doubt, one of the best submissions for this course. — Eran Stern, Instructor at Shenkar College of Design