CATEGORY

Basic Identity Applications

LEVEL

Student

RANK


DESIGN CREDITS

School

Kapiolani Community College


TAGS

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LINKS

Arlyn Ramos
Skin Milk

Skin Milk by Arlyn RamosSkin Milk by Arlyn RamosSkin Milk by Arlyn RamosSkin Milk by Arlyn RamosSkin Milk by Arlyn RamosSkin Milk by Arlyn Ramos

CLIENT

A bath and beauty prod­uct com­pany focused on nat­ural, gen­tle skin­care, and skin whiten­ing. The prod­ucts are based on milk, his­tor­i­cally used for mois­tur­iz­ing skin. Based in Cal­i­for­nia, it tar­gets 25– to 40-year-old Fil­ipino, Japan­ese, and Korean women con­cerned about main­tain­ing fair and youth­ful skin.


BRIEF

Con­ceive a brand and develop its brand iden­tity. Cre­ate an iden­tity sys­tem (logo, sta­tionery, pack­ag­ing, and web design), that reflects the brand’s per­sona. Bal­anc­ing unity and vari­ety across the iden­tity sys­tem was a chal­lenge. We were required to find and pur­chase three related items to be pack­aged. It was impor­tant to find the right items because their mate­ri­als would affect the final look and feel.


APPROACH

The brand plays on milk and the idea of a relax­ing soak in the tub. Milk’s white color alludes to a creamy com­plex­ion. The logo is a milk splash that is also a bath­tub. The pack­ag­ing mate­ri­als were all cho­sen for their homely vin­tage feel. Pink was cho­sen for fem­i­nin­ity and browns for nat­u­ral­ness. Other touches add to the feel­ing of comfort—warm pho­tog­ra­phy, hand-done type for the logo, hand-painted argyle (to rep­re­sent sweaters), and quilt-like deboss­ing on the busi­ness cards. Besides nat­ural, gen­tle skin­care, Skin Milk is all about encour­ag­ing women to take time out to treat them­selves well.

Arlyn Ramos presents a coher­ent, well-thought-out design strat­egy that’s beau­ti­fully exe­cuted. The logo con­cept relates well to the beauty indus­try and the ref­er­ence to milk’s white color draws on the whiten­ing effects of the prod­ucts, specif­i­cally appeal­ing to the tar­get demo­graphic. From the care­ful selec­tion of prod­uct pack­ag­ing and soft color palette, to the hand-lettered type of the logo and hand-debossed busi­ness cards, every last detail evokes the vin­tage and nat­ural com­fort­ing feel of Skin Milk’s brand. The del­i­cate design is kept strik­ingly sim­ple to ensure the brand remains fresh for many years to come. — Ailed Gar­cia, Instruc­tor at Kapi­olani Com­mu­nity College

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