CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK


DESIGN CREDITS

Art Director

Richars Meza

Design Director

Richars Meza

Designers

Richars Meza
Isabella de Cuppis
Ewelina Rosińska


TAGS

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LINKS

IS Creative Studio
Latin American Design

Latin American Design by IS Creative StudioLatin American Design by IS Creative StudioLatin American Design by IS Creative StudioLatin American Design by IS Creative StudioLatin American Design by IS Creative StudioLatin American Design by IS Creative Studio


CLIENT

A plat­form orga­ni­za­tion that aims to pro­mote Latin Amer­i­can Design world­wide.


BRIEF

To cre­ate a brand that can tell about the vari­ety of cul­tures and col­ors that live in Latin Amer­i­can coun­tries and not iden­ti­fy with a spe­cif­ic coun­try itself. It has to rep­re­sent the pas­sion of the peo­ple and its inten­si­ty in a fresh and strong way.


APPROACH

The logo rep­re­sents that beau­ti­ful moment when on a long brain­storm­ing the great idea hits you like light­ning. For the brand col­ors we did­n’t want to asso­ciate the brand to a sin­gle cor­po­rate col­or, we got inspired on the mul­ti­col­or feel of the psy­che­del­ic trop­i­cal Cumbia—we think it reflects the strength and vital­i­ty of the region.

The main idea for Latin American Design (LAD) is to raise awareness and to build a united community of Latin American designers creating a solid platform to share knowledge supporting educational endeavors. IS Creative worked on all phases of design, creating a compelling case with all visual information from various countries across diverse fields of study (design, art, literature, architecture, and gastronomy). The result is a powerful graphic identity that accurately represents what Latin American design is and its great development—not only economic but also cultural. — Himi Saito, Director of Latin American Design

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