CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK


DESIGN CREDITS

Art Director

Richars Meza

Design Director

Richars Meza

Designers

Richars Meza
Isabella de Cuppis
Ewelina Rosińska


TAGS

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LINKS

IS Creative Studio
Latin American Design

Latin American Design by IS Creative StudioLatin American Design by IS Creative StudioLatin American Design by IS Creative StudioLatin American Design by IS Creative StudioLatin American Design by IS Creative StudioLatin American Design by IS Creative Studio

CLIENT

A plat­form orga­ni­za­tion that aims to pro­mote Latin Amer­i­can Design worldwide.


BRIEF

To cre­ate a brand that can tell about the vari­ety of cul­tures and col­ors that live in Latin Amer­i­can coun­tries and not iden­tify with a spe­cific coun­try itself. It has to rep­re­sent the pas­sion of the peo­ple and its inten­sity in a fresh and strong way.


APPROACH

The logo rep­re­sents that beau­ti­ful moment when on a long brain­storm­ing the great idea hits you like light­ning. For the brand col­ors we didn’t want to asso­ciate the brand to a sin­gle cor­po­rate color, we got inspired on the mul­ti­color feel of the psy­che­delic trop­i­cal Cumbia—we think it reflects the strength and vital­ity of the region.

The main idea for Latin Amer­i­can Design (LAD) is to raise aware­ness and to build a united com­mu­nity of Latin Amer­i­can design­ers cre­at­ing a solid plat­form to share knowl­edge sup­port­ing edu­ca­tional endeav­ors. IS Cre­ative worked on all phases of design, cre­at­ing a com­pelling case with all visual infor­ma­tion from var­i­ous coun­tries across diverse fields of study (design, art, lit­er­a­ture, archi­tec­ture, and gas­tron­omy). The result is a pow­er­ful graphic iden­tity that accu­rately rep­re­sents what Latin Amer­i­can design is and its great development—not only eco­nomic but also cul­tural. — Himi Saito, Direc­tor of Latin Amer­i­can Design

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