A platform organization that aims to promote Latin American Design worldwide.
To create a brand that can tell about the variety of cultures and colors that live in Latin American countries and not identify with a specific country itself. It has to represent the passion of the people and its intensity in a fresh and strong way.
The logo represents that beautiful moment when on a long brainstorming the great idea hits you like lightning. For the brand colors we didn’t want to associate the brand to a single corporate color, we got inspired on the multicolor feel of the psychedelic tropical Cumbia—we think it reflects the strength and vitality of the region.