Basic Identity Applications





Art Director and Designer

Derek Kim

Project Manager

Brendan Pascoe


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Method, Inc.
Global Lives

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A non­prof­it, vol­un­teer-dri­ven effort between film­mak­ers and trans­la­tors to cre­ate and curate films that cap­ture 24 con­tin­u­ous hours in the life of indi­vid­u­als from around the world, build­ing a video library of those life expe­ri­ences. Their goal is to cul­ti­vate cross-cul­tur­al empa­thy for a glob­al audience. 


Glob­al Lives approached Method to devise a foun­da­tion­al design sys­tem that would com­mu­ni­cate the pro­jec­t’s core val­ues of “diver­si­ty” and “con­nec­tion” while hav­ing the flex­i­bil­i­ty to trans­late itself into dif­fer­ent medi­ums seam­less­ly includ­ing web, video/motion, and addi­tion­al inter­ac­tive applications.


Method cre­at­ed a play­ful mark and design sys­tem using mul­ti­col­ored lines to rep­re­sent dif­fer­ent regions and peo­ple across the globe. These lines have the abil­i­ty to morph into an infi­nite num­ber of pos­si­ble shapes thanks to its flex­i­ble aes­thet­ic. Method devel­oped inter­ac­tive tools to add an addi­tion­al lev­el of flex­i­bil­i­ty for brand exten­sions and iconog­ra­phy, push­ing the brand to adapt into any giv­en con­text. The result is a dynam­ic design sys­tem able to edu­cate, inspire, and empow­er those who inter­act with the Glob­al Lives brand.

The brilliant team at Method gave us the red carpet treatment, starting with an incredibly thorough needs assessment, interviewing us at length, studying our current website and other design pieces, and then presenting us with dozens of case studies from other organizations to get a sense of what we liked. Their final products—which included a completely new visual identity, website, and print pieces—have been life-changing for our organization. Our funders and volunteers are complimenting and congratulating us incessantly and it feels not just like having a whole new wardrobe, but more like having a whole new body to go with it. — Dave Harris, Executive Director of Global Lives Project

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