A nonprofit, volunteer-driven effort between filmmakers and translators to create and curate films that capture 24 continuous hours in the life of individuals from around the world, building a video library of those life experiences. Their goal is to cultivate cross-cultural empathy for a global audience.
Global Lives approached Method to devise a foundational design system that would communicate the project’s core values of “diversity” and “connection” while having the flexibility to translate itself into different mediums seamlessly including web, video/motion, and additional interactive applications.
Method created a playful mark and design system using multicolored lines to represent different regions and people across the globe. These lines have the ability to morph into an infinite number of possible shapes thanks to its flexible aesthetic. Method developed interactive tools to add an additional level of flexibility for brand extensions and iconography, pushing the brand to adapt into any given context. The result is a dynamic design system able to educate, inspire, and empower those who interact with the Global Lives brand.