CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK


DESIGN CREDITS

Art Director and Designer

Derek Kim

Project Manager

Brendan Pascoe


TAGS

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LINKS

Method, Inc.
Global Lives

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CLIENT

A non­profit, volunteer-driven effort between film­mak­ers and trans­la­tors to cre­ate and curate films that cap­ture 24 con­tin­u­ous hours in the life of indi­vid­u­als from around the world, build­ing a video library of those life expe­ri­ences. Their goal is to cul­ti­vate cross-cultural empa­thy for a global audience.


BRIEF

Global Lives approached Method to devise a foun­da­tional design sys­tem that would com­mu­ni­cate the project’s core val­ues of “diver­sity” and “con­nec­tion” while hav­ing the flex­i­bil­ity to trans­late itself into dif­fer­ent medi­ums seam­lessly includ­ing web, video/motion, and addi­tional inter­ac­tive applications.


APPROACH

Method cre­ated a play­ful mark and design sys­tem using mul­ti­col­ored lines to rep­re­sent dif­fer­ent regions and peo­ple across the globe. These lines have the abil­ity to morph into an infi­nite num­ber of pos­si­ble shapes thanks to its flex­i­ble aes­thetic. Method devel­oped inter­ac­tive tools to add an addi­tional level of flex­i­bil­ity for brand exten­sions and iconog­ra­phy, push­ing the brand to adapt into any given con­text. The result is a dynamic design sys­tem able to edu­cate, inspire, and empower those who inter­act with the Global Lives brand.

The bril­liant team at Method gave us the red car­pet treat­ment, start­ing with an incred­i­bly thor­ough needs assess­ment, inter­view­ing us at length, study­ing our cur­rent web­site and other design pieces, and then pre­sent­ing us with dozens of case stud­ies from other orga­ni­za­tions to get a sense of what we liked. Their final products—which included a com­pletely new visual iden­tity, web­site, and print pieces—have been life-changing for our orga­ni­za­tion. Our fun­ders and vol­un­teers are com­pli­ment­ing and con­grat­u­lat­ing us inces­santly and it feels not just like hav­ing a whole new wardrobe, but more like hav­ing a whole new body to go with it. — Dave Har­ris, Exec­u­tive Direc­tor of Global Lives Project

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