Working to develop and promote the role of the arts in society by bringing artists and communities together to develop original and innovative arts projects which promote artistic excellence and affect positive change for individuals and communities.
In Between is a collaboration between All Change and four writers, artists, and photographers who have worked with four identified communities in North London to investigate the complex web of personal relationships to spaces and places in the city. Each artist created a visual or written response for each project—all under the banner of In Between.
The brand needed to be flexible enough to accommodate the different names and personalities of the four artists’ responses. The solution is a logotype that splits horizontally to allow the project title to appear “in between” its two blocks. Thus creating a flexible brand that works with any project title.