CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Designer and Concept Developer

Frederic Lootens


TAGS

, , , , ,


LINKS

FRED+ERIC

Blauwhuis by Fred+Eric

CLIENT

A Bel­gian the­ater and film pro­duc­tion house. The name means “Blue House” and is the name of the small cas­tle where the com­pany was based in when they started.


BRIEF

Blauwhuis pro­duces the­ater and films with a focus on amaz­ing their audi­ence. Be it by using visual effects, spe­cial use of cam­era tech­niques, or through sto­ry­telling. The client wanted me to design their new logo and gave me carte blanche, as long as the logo would cap­ture their vision.


APPROACH

I stayed clear and sim­ple, by look­ing for a sim­ple logo that would be visu­ally inter­est­ing. Instead of mak­ing a logo with a blue house, I went for the sug­ges­tion of a blue house against a blue sky. Only a cloud shows the sil­hou­ette of the top of the house.

Being a young pro­duc­tion com­pany that focuses on film, music, and the­ater, we wanted to find a clear image to rep­re­sent our­selves. Our belief in the power of sug­ges­tion was what we wanted to be reflected in our logo. FRED+ERIC charmed us from the start by pre­sent­ing the con­cept using a short ani­ma­tion, which, in all sim­plic­ity, illus­trated the power of sug­ges­tion and the dreamy air of our pro­duc­tions. We were mainly in con­tact with Fred and we are look­ing for­ward to work­ing together with this ver­sa­tile duo for future projects. — Jonas Baeck­e­land, Co-founder of Blauwhuis

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