An innovative global e-commerce company and a leading provider of stock photos, illustrations, and footage. Shutterstock provides royalty-free content to creative professionals worldwide, specializing in subscription products that are simple and user-friendly.
Create a mark that would allow different AIGA chapters to “re-skin” and repurpose it in a way that was reflective of their city. The client compared their vision to that of the original MTV “M”, and the flexible graphic treatments it received. The challenge was essentially to create a blank canvas with a unique form.
Throughout all of the initial directions we used a square, or pixel, as the structural base. To allow each chapter the flexibility of manipulating the mark without changing its form, it needed to be more of a shape, rather than linear or purely typographic. Although most people only see the “P” as the mark, it actually came through creating a P, O, and F within the same grid of pixels. The ultimate form allowed designers to use the space pictorially, texturally, or simply changing its color palette to reflect their city’s personality.