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Logos

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Jesse Reed
Shutterstock's Pixels of Fury

Shutterstock’s Pixels Of Fury by Jesse Reed

CLIENT

An inno­v­a­tive global e-commerce com­pany and a lead­ing provider of stock pho­tos, illus­tra­tions, and footage. Shut­ter­stock pro­vides royalty-free con­tent to cre­ative pro­fes­sion­als world­wide, spe­cial­iz­ing in sub­scrip­tion prod­ucts that are sim­ple and user-friendly.


BRIEF

Cre­ate a mark that would allow dif­fer­ent AIGA chap­ters to “re-skin” and repur­pose it in a way that was reflec­tive of their city. The client com­pared their vision to that of the orig­i­nal MTV “M”, and the flex­i­ble graphic treat­ments it received. The chal­lenge was essen­tially to cre­ate a blank can­vas with a unique form.


APPROACH

Through­out all of the ini­tial direc­tions we used a square, or pixel, as the struc­tural base. To allow each chap­ter the flex­i­bil­ity of manip­u­lat­ing the mark with­out chang­ing its form, it needed to be more of a shape, rather than lin­ear or purely typo­graphic. Although most peo­ple only see the “P” as the mark, it actu­ally came through cre­at­ing a P, O, and F within the same grid of pix­els. The ulti­mate form allowed design­ers to use the space pic­to­ri­ally, tex­tu­rally, or sim­ply chang­ing its color palette to reflect their city’s personality.

When Shut­ter­stock cre­ated “Shutterstock’s Pix­els of Fury: A Live Cre­ative Inspi­ra­tion Tour­na­ment” with AIGA, the national design orga­ni­za­tion, we reached out to Jesse Reed to design the iden­tity for these excit­ing live design com­pe­ti­tions that would take place around the world. We needed a logo that could work locked-up with Shutterstock’s core brand iden­tity, but could also be adapted by local AIGA chap­ters for their local events. Jesse deliv­ered a ver­sa­tile, pix­e­lated “P” that could be local­ized by lay­er­ing local imagery from Shutterstock’s vast col­lec­tion into the “P,” and cre­ated a lockup word­mark that could be used with Shutterstock’s new brand iden­tity. It has since been used by ten local chap­ters, and will soon be launched inter­na­tion­ally. — Hani Hong, Direc­tor of Mar­ket­ing and Eric Sams, Art Direc­tor of Shut­ter­stock, Inc.

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