Al Este De Lima / Al’est Du Noveau by Infinito

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CLIENT

An annu­al fes­ti­val of East­ern Euro­pean films in Lima, Peru and in Rouen, France devel­oped by a French movie lover with con­tacts in Europe. The fes­ti­val is essen­tial­ly direct­ed to a young, movie­go­er audi­ence who likes a dif­fer­ent, authen­tic, and con­tro­ver­sial type of cinema.

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BRIEF

Cre­ate an iden­ti­ty for the fes­ti­val to be used through the years—that would work in Span­ish and French—and the pro­mo­tion­al poster for its 2012 edi­tion. The big dif­fer­ence in this edi­tion ver­sus last year’s was the inclu­sion of a spe­cial cat­e­go­ry ded­i­cat­ed to ani­mat­ed movies.

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APPROACH

For the logo we worked a sim­ple solu­tion that was based on a pro­jec­tion with some typo­graph­ic ele­ments shown back­wards cap­tur­ing the per­son­al­i­ty of the fes­ti­val. As for the pro­mo­tion­al poster, the idea was to show the diver­si­ty of proposals—live action, stop motion, and animation—and emo­tions that the fes­ti­val explores. We cre­at­ed two ver­sions, one based on anger and the oth­er one based on surprise.

Since 2002, the “A l’Est, du Noveau” festival showcases French public films made in Central and Western Europe, with one core idea: to pursue novelty. In 2008, “Al Este de Lima” festival was created with the spirit of its French edition, but this time, to be showcased in Lima, Peru. The encounter with Infinito in 2012 was crucial for us. Through graphic work, Infinito helped to strengthen our identity towards our public, following the medulla of the festivals: the novelty. As a consequence, public attendance increased last year. — David Duponchel, Filmmaker and festival promoter