CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Director

David Azurdia
Ben Christie
Jamie Ellul


TAGS

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LINKS

Magpie Studio
Jackson Gilmour

Jackson Gilmour by Magpie StudioJackson Gilmour by Magpie StudioJackson Gilmour by Magpie StudioJackson Gilmour by Magpie StudioJackson Gilmour by Magpie StudioJackson Gilmour by Magpie Studio

CLIENT

A cater­ing com­pany that has been deliv­er­ing excep­tional food with out­stand­ing ser­vice to its clients at top venues all over Lon­don, UK, for over a decade.


BRIEF

Jack­son Gilmour is a fam­ily run, chef-led and award-winning cater­ing com­pany. With a pres­ti­gious client list that includes Her Royal High­ness the Queen and a staff of chefs with more than a few Miche­lin stars between them, they needed a rebrand that expressed their offer as one of the best in the business.


APPROACH

Focus­ing on their unique offer as a chef-led cater­ing firm, we devised a brand lan­guage rem­i­nis­cent of cook­ery and recipes. Add a dol­lop of typog­ra­phy inspired by cop­per pot hall­marks, a twist of the dia­gram­matic lan­guage of fam­ily trees, a table­spoon of very expen­sive print tech­niques, heat at a high tem­per­a­ture, and you end up with a chef-led, engag­ing, and high-end rebrand.

The Mag­pie Stu­dio team took a thor­ough brief and allowed plenty of time to under­stand the nature of our orga­ni­za­tion and the indus­try we work in. They were tena­cious in their cre­ativ­ity and remained com­mit­ted to an orig­i­nal approach even when their first attempts didn’t quite hit the mark with some of us. We are absolutely delighted with the final result. The use of the cop­per metal­lic fin­ish com­bined with a quirky, con­tem­po­rary type­face has given us gen­uine “stand-out” in the event cater­ing indus­try. The link with vin­tage kitchen­ware and our Celtic roots was inspired. The iden­tity works bril­liantly across all medi­ums and we have had a hugely pos­i­tive response from both clients and com­peti­tors. Chang­ing a com­pany iden­tity is a chal­leng­ing and time-consuming process, but the Mag­pie team remained com­mit­ted and upbeat through­out. We are now extremely proud to hand over our busi­ness cards! — Anne Aitken, Mar­ket­ing Direc­tor of Jack­son Gilmour

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